Greggs Yum Yum Price 2026: How Much Does It Cost?

The Yum Yum is one of those Greggs items that people either love fiercely or have somehow never tried. It is a twisted strip of sweet doughnut dough, fried until golden and coated in a sugary glaze. Simple, cheap and dangerously moreish.

How much is a Yum Yum in 2026?

At a standard high street Greggs, a single Yum Yum costs around £1.15 in 2026. In central London shops expect to pay about £1.30, and at airport or service station franchise stores it can be £1.50.

That makes it one of the cheapest sweet treats on the menu, which is a big part of its appeal. For just over a pound you get something that feels like a proper bakery treat rather than a budget compromise.

What exactly is a Yum Yum?

Despite the name, a Yum Yum is not quite a doughnut and not quite a pastry. The dough is similar to doughnut dough, twisted into its signature shape, fried and then glazed while still warm. The result is crisp on the outside, soft and airy inside, with a sticky sweet coating.

Greggs also sells them in multipacks from time to time, usually three or four Yum Yums in a bag, which works out slightly cheaper per piece. Keep an eye out for these in larger stores.

Calories and nutrition

A single Yum Yum contains roughly 210 calories. That is lighter than most of the doughnuts on the menu, which tend to sit between 250 and 300 calories. It is still a sugary treat, but as sweet fixes go it is one of the more modest options.

The Yum Yum contains gluten, and it is fried, so it is not suitable for anyone avoiding gluten or following a very low fat diet. It is vegetarian.

Why people love it

The Yum Yum has a bit of a cult following. It is one of the longest standing items on the Greggs sweet menu, and regulars swear by getting one while it is still slightly warm. The glaze goes a little crackly as it cools, which fans say is the perfect texture.

It also pairs brilliantly with a coffee. A Yum Yum and a regular white coffee comes to under £3.50 at most shops, which is hard to beat for a mid morning break.

Tips for getting the best Yum Yum

• Go early. Yum Yums are fried fresh through the morning, and the first batches of the day are the best.
• Ask for a warm one. If the staff have just glazed a batch, ask nicely and you might get one straight from the tray.
• Check the multipacks. The sharing bags are better value if you are buying for the office or the family.
• Try it with custard. Some fans split a Yum Yum and add custard from a custard slice. Not official, but delicious.

Is it worth it?

At £1.15, the Yum Yum is one of the best value sweet treats on the British high street. It is handmade style, fried fresh and cheaper than almost anything comparable. If you have never tried one, you are missing out on a small piece of Greggs history.

Greggs Menu Prices is an independent fan site, not affiliated with Greggs plc. Prices checked October 2026 and may vary by location.